As Hospitality Rebounds, Small-Scale Hotelier Sunil Wadhwani Finds Success
10/06/2022 | Staff Writer
Although hotels are generally considered a sound investment, the past few years of disruptions due to the Covid-19 pandemic have added additional volatility to the industry. But with demand for overnight stays and holiday retreats roaring back and expected to exceed pre-pandemic levels by 2023, experts in real estate development are still recommending them to diversify portfolios. While several well-known billionaires have made their fortunes in hotels, even those with smaller portfolios and in lower-traffic markets can find economic success in the hospitality industry.
One such example is Sunil Wadhwani of McAllen, Texas. After trying his hand at several other entrepreneurial ventures, Rio Grande Valley hotelier Wadhwani has found long-term success as a hotel franchisee. After starting with his first 65-room inn, a La Quinta, in 2000, Wadhwani has expanded and diversified his portfolio to include the Motel 6 and Marriott brands. He now owns eight properties, with a ninth in development, and generates more than $8.5 million in sales annually.
Sunil Wadhwani has become a shrewd businessman, making all decisions on management, operations, finances, and employees in his more than two decades in business. He employs more than 120 people and manages interactions with more than 100 vendors. On a daily basis, he visits nearly every single one of his properties to meet with his General Managers and spends time at his corporate office to ensure that all financial obligations are being met.
With additional goals to expand his current inventory of nearly 1,000 rooms, Sunil Wadhwani shows no signs of slowing down. By prioritizing management training and property upkeep, he has earned various recognitions and awards both internally and externally at many of his properties. He has been voted Franchise of the Year multiple times for both La Quinta and Motel 6, maintains stellar online reviews, and is recognized for excellence on sites like TripAdvisor.
Now nearing 60, Wadhwani continues to set the bar high for himself and his team. He is motivated to achieve even more before he retires, and is reaping the rewards of his focus and determination. After striving to become a part of the Marriott family for years, he was thrilled to join in partnership with the brand in 2020, when he opened the TownePlace Suites San Antonio Northwest at The RIM. The 109-suite extended stay hotel tested Wadhwani in new ways, as his first venture with Marriott, his first property outside of the Rio Grande Valley, and the first project that he does not have daily access to.
In addition to his hotel holdings, Sunil Wadhwani also owns and manages five rental buildings, three townhomes, and several undeveloped properties throughout the Valley.
While Wadhwani has found tremendous success in South Texas, it has not been without its share of hard work and occasional setbacks. He is actively involved with each property on a daily basis, as well as all professional services required by his properties, including lawyers, bankers, accountants, insurance brokers, payroll services, and subcontractors. He keeps a steady eye on the future, what it may hold, and how he can best prepare his staff and his properties.
During his 20+ years in business, the South Texas market has gone through several transformations that Wadhwani has had to adapt to, including changes in the flow of Mexican travelers across the border, overbuilding and oversaturation in the area, and the COVID pandemic and its detrimental effects on hospitality.
But as the child of immigrants who came to the United States in the 1960s with only $100 to their name, Wadhwani was raised with an incredible work ethic and drive to succeed. The story of his parents living out the American Dream as entrepreneurs in Brownsville, Texas has inspired him to set the same example for his own family. In addition to providing for his wife, four children, and three grandchildren, Wadhwani takes great pride and pleasure in helping his friends and associates to also succeed financially.
Although portfolio growth is still on his mind, Sunil Wadhwani does hope to one day step back from daily operations. With a competent, focused, and well-trained management staff in place, he believes he will be able to enjoy retirement eventually.
After a very different start to his career, Wadhwani has hit his stride with hospitality. As he looks to the future and the changes occurring in the industry, he can expect to be addressing trends such as contactless check-in, increased remote workspaces, further personalization for loyalty program members, eco-friendly and sustainable business practices, pet-friendly accommodations, and multi-functional spaces. As a master of adaptation, he will likely meet the challenges head-on.
For those looking to get started as a hotel franchisee, Sunil Wadhwani recommends starting at the bottom and working your way up, to better learn the ins-and-outs of the industry. He also suggests listening and learning before speaking and accumulating as much hands-on experience as possible.
Recent Sunil Wadhwani Articles
Dr. Peter Brett, Bringing Quality Oncology Care To Saipan
10/06/2022 | Staff Writer
Healthcare access is one of the most pressing and important challenges in the modern world. High-quality care not only helps improve outcomes, but can also decrease the risk of some disorders, and early intervention in a medical problem can often prevent those problems from escalating.
The problem is that not everyone has equal access to care. Where you live, and the resources you have can make a huge difference in what kind of medical care you can access, how easy it is to access that care, and whether you have access to preventive screening and early detection services that can make a big difference in your medical outcomes.
Before Dr. Peter Brett moved to Saipan, attracted by the warm temperatures and the need for oncology services in the community, Saipan and the larger Commonwealth of the Northern Mariana Islands (CNMI) communities, were spotty at best. Islanders often had to leave the country to seek cancer care, and that meant that people with cancer often weren’t diagnosed until the later stages of the disease.
Dr. Peter Brett had 27 years of experience in oncology practice before moving to Saipan and received both his undergraduate and graduate degrees from the University of Stanford before completing his residency at Stanford University Hospital and Fellowship at the National Institutes of Health.
He was in the perfect position to start changing cancer care in Saipan for the better.
When he relocated to Saipan in 2019, Dr. Peter Brett started doing exactly that. There are two different sides to his cancer care initiatives, one is involved in directly helping people who are dealing with cancer, and the second is dedicated to helping with prevention, screening, and changing the risk factors for cancer in CNMI.
That started as soon as Dr. Peter Brett was on the ground. Even before he opened his Oncology Center in Saipan he was giving consultations and working to make sure people were well taken care of.
Opening the Oncology Center was a huge change for CNMI. Before 2019, people in the islands often needed to leave their homes to seek care elsewhere, sometimes in Thailand or Hawaii, and sometimes even traveling to the mainland USA to get the screening and treatments they needed.
That meant expensive travel and sometimes spending months abroad to receive adequate treatment. It also meant that there wasn’t a good system in place to help them catch cancer in the early stages. Not only was a large percentage of the population only getting their diagnosis in stages 3 and 4 but after symptoms get worse and treatment outcomes are likely to be worse as well.
Having a local oncology clinic like the Oncology Center makes it easier for patients to get the help they need and deserve sooner, while there are still more options and outcomes are likely to be better.
It also means that patients don’t have to travel as far to receive treatment. They can often stay home and have the comfort and support of friends and family around them while they deal with their diagnosis and treatment.
At the Oncology Center, Dr. Peter Brett and his team of other care professionals can offer cancer treatments including chemotherapy, immunotherapy, and some cancer surgeries. For patients with more complex needs, the Oncology Center is also able to provide referrals to appropriate care providers elsewhere, to make sure their patients get the care they need as soon as possible.
In addition to the services offered by the Oncology Center, Dr. Peter Brett also pioneered the CARES program in CNMI and works with the Commonwealth Health Care Corporation (CHCC) to offer the highest quality care possible.
The CARES program, which stands for Cancer and Associated Risks Early Screening, offers no-cost cancer screening services to all CNMI residents. That’s critical because the population of the CNMI tends to be lower income as a group, which means that expensive services are often out of reach, even when they’re needed.
By offering no-cost cancer screening that can bill insurance, but never bills patients, the CARES program means that all residents of the islands can access early cancer screening and care. That’s critical with diseases like cancer where the outcome is likely to be better the sooner the cancer is spotted and treated.
For Dr. Peter Brett though, screening and treatment weren’t the only gaps in the CNMI. Information and awareness were also a big problem, with higher than average rates of cancer and people unaware of potential lifestyle risk factors or how to spot cancer for themselves.
To start spreading information and make it easier to people to avoid risk factors for cancer, and to learn the warning signs that are most important when it comes to common kinds of cancer, Dr. Peter Brett started “Doc Talks”. Doc Talks are a live-streamed service where Dr. Brett engaged directly with his community, answering their questions about cancer, informing them about the risks of regular alcohol and tobacco use, as well as the dangers of chewing betel nut – all of which are common in CNMI.
That three-pronged assault on cancer is making it easier and more affordable than ever for CNMI residents to get the cancer care they need.
Of course, it doesn’t stop there. Dr. Peter Brett is still in Saipan, still working to make cancer care better, and more affordable, and to make sure his community understands cancer and knows when and how they can get help.
Dr. Pete Brett Articles and Links
Cherry blossoms in Japan to bloom earlier, scientists say sign of climate crisis
06/05/2022 | Staff Writer
Japan’s cherry blossom is a breathtaking sight to behold, enchanting thousands of locals and tourists every spring with its beautiful white petals that turn pink in early bloom.
The sakura flowers of Japan have always been a symbol of good luck and prosperity. This year though, they bloomed earlier than expected due to warm weather conditions, which scientists say will continue in the following years.
Human-induced climate change has pushed the blooming of the sakura plants earlier than usual. According to the researchers from the Met Office in the UK and experts from the Osaka Metropolitan University of Japan, the climate crisis and the localized warmer temperatures made the “peak bloom” of the flowers happen 11 days earlier.
In 2021, the cherry blossom trees recorded their earliest flowering date in 1,200 years — making a full bloom on March 26, days ahead of its scheduled peak.
In a finding sent to the journal Environmental Research Letters on May 20, scientists predict that the early flowering dates will become more common. Rising temperatures in Japan contributes to this, researchers conclude.
Japan’s temperature increased
One huge factor that contributes to extreme heat in the country is urbanization. Increased urbanization allows more buildings and roads to be created — these structures absorb more heat than the natural landscape in a phenomenon called the heat island effect.
“Our research shows that not only have human-induced climate change and urban warming already impacted the flowering dates of cherry blossom in Kyoto but that extremely early flowering dates, as in 2021, are now estimated to be 15 times more likely and are expected to occur at least once a century,” explained Dr. Nikos Christidis, Met Office’s lead author and climate scientist.
In addition, the scientists said that fossil fuel burning would push the cherry blossom season forward even by a whole week. They found that apart from urbanization, it’s also due to the massive burning of fossil fuels. They say if this continues, Japan should expect earlier peak blooms every year.
On another note, increasing temperatures will negatively affect the surrounding ecosystem. According to experts, it will affect the life cycles of plants and animals – the blooms of the cherry blossoms as an obvious example.
The growth and overall health of economically valuable crops and animals will also be disrupted, leading to challenges in food security and livelihood.
Key Moves You Can Make To Improve Your Marketing Strategy Today
06/05/2022 | Staff Writer
According to Garner’s CMO Spend Survey, businesses spend around 12 percent of their revenue on marketing. However, for some industries that figure can rise to as much as 18.5 percent, and developing a marketing strategy and setting a marketing plan is not a one-time job. A great marketing strategy should not only align with your business goals; it should be adaptable to the stages your business goes through. Without a marketing strategy that is current and relevant to your marketing in real-time, your tactics are guaranteed to miss the mark. And while there is no set timeline for updating your marketing strategy, there are a few telling signs it may be time to readjust your plans to keep your marketing strategy strong.
Knowing When Its Time To Update Your Marketing Strategy
The world of marketing is ever-evolving, and your strategy needs to stay abreast with the changes – or risk your business being left behind. It is important to remember that a company’s marketing strategy is not permanent. It should allow for enough flexibility and agility to adjust to changing conditions. While it is easy to go along with a marketing strategy that has been chosen since you launched your business, you also need to look out for signs that it is time to update your strategy.
The first sign is the age of your marketing strategy. If your marketing strategy is over two years old, it may be time to consider an update. Another tell-tale sign is whether your company’s marketing budget has changed. If your business has grown since then, the chances are that you may be able to expand your marketing budget and tactics. Finally, consider whether your marketing outlets like your business website need an update. If you have introduced new products or services to the business, find your leads dwindling, or are not catering to mobile sales, it is time to reconsider your marketing strategy.
Make It Local
Localization is becoming increasingly important to both customers and businesses. Statistics by Google show that over half of mobile searches lead to in-store visits. For those using a laptop, 34 percent of them result in local in-store visits. With such a large percentage of potential sales stemming from nearby customers, it is more important than ever that businesses update their marketing strategies to include local marketing.
A simple way to do this is to update and optimize your website for local users. Many businesses often set up a business website with the intention of expanding their reach, but more consumers are looking for businesses nearby. The chances are that they are visiting your website too. Working with an agency to boost your local SEO can improve your business’ ranking in local searches. Create content and marketing with local events or interests in mind, and don’t forget to ask your local customers for feedback.
Include Google Tag Manager In Your Toolbag
Google Tag Manager helps you to see what is working in your marketing strategy and what is not. Before you can begin to improve your marketing strategy, you must first assess its success, both overall and in parts. For instance, the effectiveness of your digital marketing strategy may be waning. Google Tag Manager helps you do this, by attaching tags to key actions in your marketing campaigns, such as customer clicks. However, to get these right, you first need to define what your marketing campaign success markers are. Implementing too many tags can risk slowing down your website and damaging the user experience.
Make Your Content Relevant And Personal
Around 25-30 percent of marketing budgets are now dedicated to content marketing, while email marketing is predicted to account for 46 percent of all advertising by 2021. While content marketing is ideal for boosting brand visibility and improving traffic, it will only be successful if it resonates with your target audience. Consumers want authentic marketing material, and they want marketing content that is relevant to their wants. A great tip for improving relevant content is to think of the searcher’s intent when publishing content. Use insights on what customers as,k and do your research on topics that are trending with your customers. Tools like Google Trends, Buzz Sumo, and Radian6 can help you with this.
Tap Into Your Customer Voice With Data Analysis And Feedback Inclusions
When it comes to getting marketing right, customer feedback is always crucial. Incorporating feedback into your marketing strategy means you will be able to tailor your marketing content to what your customers want, and rectify any gaps that may exist. The first place to start is by measuring your marketing performance. Keep an eye on marketing KPIs like your LTV (customer lifetime value), ROI, and CPA (cost per action). You can also utilize tools like Google Forms to assess customer satisfaction scores.
It is also worth mentioning that investing in public relations is a good move. In addition to encouraging customers to leave their feedback online, be sure to focus on addressing negative reviews constructively and proactively. Treat each negative review as a customer you do not want to lose, and offer to take responsibility for their dissatisfaction. Offering to remedy the situation can go a long way in encouraging them to change their reviews, and shows other customers how much you value your client base.
Keeping up with your customers and the current marketing trends takes constant modifications to your marketing. However, in the long run, it shows that your business is leading the pack.
A Conversation With Michael Bilokonsky On How Whitehorse Freight Remains An Industry Leader
06/05/2022 | Staff Writer
Michael Bilokonsky is an experienced business owner and entrepreneur. While his professional career initially began in the education sector, Michael came to the realization that his skills and talents were better served in the business landscape.
As the CEO and President of Whitehorse Freight, Michael and his team work diligently to establish long-lasting relationships with shippers and suppliers. The company was built on grit and determination, with a mission to provide 2/7 top-quality service. As an industry leader in transportation and logistics, Michael values innovation, and is always two steps ahead of his competitors.
Why did you decide to create your own business?
My initial career prospects started in the education sector. I graduated from West Virginia University where I earned a degree in Physical Education. I had always planned on becoming a high school teacher and a football coach. However, following graduation, I had a hard time locating a position in my area. I accepted an opportunity with a mega logistics company and that’s where my career really began. I spent over five years learning the ins and outs of the transportation business until I finally made the decision to establish Whitehorse Freight in 2015. Since then, we have experienced extensive success and remain industry leaders.
What do you love most about the industry you are in?
My job is very customer focused, which I enjoy. As the CEO I oversee all executive decisions and manage day to day operations. Our end goal is to provide efficient, no nonsense solutions for both shippers and carriers. Every business has a unique set of challenges to navigate, so I like that I am able to help other businesses be successful.
How do you motivate others?
As a business professional, I understand that my employees are the driving force behind my business. I work diligently to provide them with professional opportunities so that they can be successful. I want everyone of my employees to enjoy coming to work and know that their opinions matter.
How has your company grown from its early days to now?
When I first started out in this business, I felt inexperienced. However, I know now that it is a normal part of the pressures that come with navigating the business landscape. We offered a handful of services but nothing compared to what we have now. We have an extensive carrier network and offer both local and national shipment options. With a wide range of freight solutions including, dry freight, flatbeds, refrigerated freight, and specialty freight, we have whatever our customers are looking for.
What trends in your industry excite you?
I am excited by an increased focus on sustainability. Many larger businesses are taking the necessary steps to limit their ecological footprint, whether it be through automation or environmentally friendly products.
How do you maintain a solid work life balance?
I am really big on physical activity and I make an effort to be active or go to the gym three to four times per week. I think that taking some time for yourself is what enhances productivity. Also anyone that knows me, knows that I am a huge motorcycle fan. I own a Harley and I take a ride whenever I find the chance. It’s important to remember to enjoy life and to have fun. I try not to take myself too seriously.
What traits do you possess that makes a successful leader?
Whitehorse Freight was built on the principles of honesty, integrity, dedication, and adaptability. I like to think that I adhere to these values in both my professional and personal life. I believe in open-communication and I am an excellent listener. I want employees to feel as though they can approach me and I value the thoughts and opinions of every one of my team members.
Where do you see you and your company in 5 years?
I think our commitment to providing cutting-edge solutions is what will push us forward. We value innovation and are always looking for the newest technologies to push our customer experiences to the next level. I chose the freight business because of the relationships I am able to build with clients. I think we will continue to expand our services as well as the regions of the United States that we serve. Given the tremendous amount of success we have experienced thus far, I am looking forward to seeing what we can accomplish in another five years.
Australia to Ship Millions of Cans of Infant Formula Products to Help U.S.
06/05/2022 | Staff Writer
Australian companies have come forward to help solve the problem of infant formula in the United States. The U.S. government has recently declared that it faces a nationwide shortage of baby formula products.
The U.S. government had to ease its import policy because it was getting too difficult to address the demands of consumers in the country. This caused many baby food manufacturers outside America to send over their supplies – like Bubs Australia, who brokered a deal for 1.2 million cans of formula and the U.K. with 2 million.
In addition, the FDA spoke with Australian and New Zealand dairy firms for possible deals, including Fonterra – the world’s biggest exporter of dairy.
A spokesperson from the Australian Department of Agriculture, Water, and the Environment stated in an email, “The Australian government will continue to work with the Biden Administration to confirm regulatory arrangements and facilitate exports of infant formula.”
“Australian Government agencies have been actively engaging with the Australian infant formula industry to help secure supply of infant formula to the U.S.”
The FDA decided to withhold details from the public at the moment.
Meanwhile, New Zealand’s Ministry of Primary Industry said that it is helping the U.S. deal with the shortage because they are “in a good position” at the moment.
The ministry told the media that they are still waiting on the decision of the companies on the amount of formula they are willing to ship to the U.S.
What caused the start of the shortage
When Abbott Nutrition closed its plant in Sturgis, Michigan, it caused a massive decrease in the supply chain of infant formula products. Datasembly, a retail tracking company, puts the decrease of the total supply at 43% during the first week of May.
The Food and Drug Administration has priorly announced a warning against the use of certain products from Abbott Nutrition, including their powder-based infant formula. The agency reported two deaths since September in which victims were consuming the company’s Similac specialty product — one being an infant who recently died last February.
The problems caused the sudden drop in infant formula products across the United States. It has forced parents to look for alternative solutions.
President Joe Biden then called a meeting with Walmart, Target, Gerber, and Rickett to discuss measures that the companies can take to reduce the shortage of infant products. Biden also notified other agencies like The Federal Trade Commission so they might take action against those who engage in predatory behavior during the scarcity.
Despite the measures, the U.S. was still met with high demands and low supply; that is why authorities had to turn to foreign imports.
How to Develop an Effective Digital Marketing Strategy?
06/05/2022 | Staff Writer
Digital marketing is crucial for the development of all kinds of businesses. This involves planning for the improvement of brand awareness and to reach potential customers. From website building to market your company on social media, there are many things that you need to consider in order to improve the online presence of your company. Digital marketing strategies help to determine which digital marketing tactics and online channels you need to use to enhance your brand awareness. This article helps to understand how you can develop a digital marketing strategy. There are also several digital marketing agencies to guide you to take effective digital marketing strategies. For instance, if you want to grow an online business in Melbourne, you can consult with a digital marketing company Melbourne.
Examples of Digital Marketing Strategies:
There are several digital marketing strategies that you can take such as search engine optimization, pay-per-click advertising, email marketing, content marketing, social media marketing, video marketing, voice SEO, etc. For instance, social media campaign helps to develop partnerships with the influencers. Many social media digital marketers actually use websites like YouTubeStorm to increase the reach of their campaigns and speak to a larger audience. On the other hand, content marketing, and email marketing strategies help to provide valuable and relevant information to the customers and potential customers.
Importance of Digital Marketing Strategies:
In this modern era, when most people use the internet, it is difficult to achieve the goals of your business without effective digital marketing strategies. If you want to reach your potential customers and convince them to purchase the products and services of your company, you need to improve the online presence of your company. Digital marketing helps you to plan and decide how you can achieve your goals.
How to Develop an Effective Digital Marketing Strategy?
In order to develop an effective digital marketing strategy, this article proposes eight steps that you should follow such as-
i) Brand Defining:
In order to define your brand, you should use your brand guidelines. This will help you to determine how your brand will appear in online campaigns. You should consider brand voice, unique selling points (USPs), and value proposition for defining your brand.
ii) Building Buyer Personas:
It is essential to understand the needs and expectations of potential customers in order to attract them. You should consider user demographics and motivations that influence the choice of the customers to purchase products or services.
iii) Developing S.M.A.R.T. Goals:
S.M.A.R.T. goals stand for specific, measurable, achievable, realistic, and timely goals. The goals of your company should have these criteria to guide your strategy. This means you should have a clear idea about the short-term and long-term goals of your organization.
iv) Choosing Digital Marketing Strategies:
Among several digital marketing strategies, you should choose the most suitable strategies for your business. Instead of taking trendy strategies, you should focus on the techniques that will significantly improve the value of your business.
v) Setting Budget for Digital Marketing Strategies:
The budget of the digital marketing strategies depends on the types of marketing strategies and in which platforms, you are investing. In order to prepare a realistic budget for your business, you need to research the prices of digital marketing strategies. For instance, most organizations invest $2500 to $12000 per month in digital marketing.
vi) Planning Strategies:
You should effectively plan your strategies to ensure the success of the strategies. For instance, you should determine the spendings of your ads when you are investing in the advertisements. You should also build a content calendar for publishing content.
vii) Campaign Launching:
You should launch campaigns across different channels according to your planning. You should also make sure that all the channels track information appropriately.
viii) Tracking Performance:
Above all, you have to measure and monitor the performance of your strategies continuously through tracking the performances. In order to track the performances, you can use several tools such as Google Search Console, Google Analytics, and Google Ads.
Ahyanah Mincy’s New E-book Has 20 Profitable Online Business Ideas: An Endless World Of Business Ideas
06/05/2022 | Staff Writer
Reading is a good adventure, and reading a book that helps create income and build wealth is even more profitable. Online business ideas are put together explicitly to help you decide and make more money.
While most of us get the idea of what to do online confused. Given that there is a multitude of information on the internet which is not to be trusted, it is understandable if you are a little stressed about surfing the net for business ideas.
Ahyanah Mincy has provided a trusted alternative to the confusion by providing readers with a list of the most profitable online businesses that guarantee to improve their earning. This book contains business ideas and detailed guides to help you start each of them. So if you need a side hustle, this book is for you.
Ahyanah Mincy is a successful entrepreneur and writer who studied Business Management at the University. Her college experience and personal development turn her into a proficient writer, a recognized author, and a leading entrepreneur featured in several TV shows and magazines.
Contributing to the world around her, Ahyanah published a book meant to guide this generation of youth into a successful business career without leaving their homes. You do not need to work as a delivery person or become an uber driver before you can make money; the 20 online business ideas ebook supplies quality information of several and high-selling business ideas to transform your financial life.
Ahyanah is a business lover and has spent years understanding the misery around building wealth. She has a good understanding of the business field. She has used it by writing a book that can expose many readers to permanent ways of making money.
Her impressive writing skills started years before her college days, but as someone passionate about writing, making money, and more, she developed a passionate writing and business career, which has gained her numerous employment with top blogs and financial institutions.
Growing up in Newark, New Jersey, exposes her to a lot of life experience and understanding the rationale behind wealth building from a younger age. Expectedly, she has put her experience to use, and her educational background put her far above her peers.
In the book, you find all the necessary tools and information to start any business of your choice. All this requires is internet access. She discussed multiple business ideas and some of the concepts discussed in the ebook are:
- Learning and creating a website from scratch
- Starting your blog and how to turn it into your money making machine
- Effective use of social to create extensive publicity for your brand
- How to promote business.
The 20 business ideas ebook comes with several business concepts that do not require you to leave your room, own expensive gadgets or machines. This book adequately provides a fundamental guide suitable for beginners and experts interested in taking a business to another level
For more information, visit – https://payhip.com/Ahyanahnm
Reading is a good adventure, and reading a book that helps create income and build wealth is even more profitable. Online business ideas are put together explicitly to help you decide and make more money.
While most of us get the idea of what to do online confused. Given that there is a multitude of information on the internet which is not to be trusted, it is understandable if you are a little stressed about surfing the net for business ideas.
Ahyanah Mincy has provided a trusted alternative to the confusion by providing readers with a list of the most profitable online businesses that guarantee to improve their earning. This book contains business ideas and detailed guides to help you start each of them. So if you need a side hustle, this book is for you.
Ahyanah Mincy is a successful entrepreneur and writer who studied Business Management at the University. Her college experience and personal development turn her into a proficient writer, a recognized author, and a leading entrepreneur featured in several TV shows and magazines.
Contributing to the world around her, Ahyanah published a book meant to guide this generation of youth into a successful business career without leaving their homes. You do not need to work as a delivery person or become an uber driver before you can make money; the 20 online business ideas ebook supplies quality information of several and high-selling business ideas to transform your financial life.
Ahyanah is a business lover and has spent years understanding the misery around building wealth. She has a good understanding of the business field. She has used it by writing a book that can expose many readers to permanent ways of making money.
Her impressive writing skills started years before her college days, but as someone passionate about writing, making money, and more, she developed a passionate writing and business career, which has gained her numerous employment with top blogs and financial institutions.
Growing up in Newark, New Jersey, exposes her to a lot of life experience and understanding the rationale behind wealth building from a younger age. Expectedly, she has put her experience to use, and her educational background put her far above her peers.
In the book, you find all the necessary tools and information to start any business of your choice. All this requires is internet access. She discussed multiple business ideas and some of the concepts discussed in the ebook are:
- Learning and creating a website from scratch
- Starting your blog and how to turn it into your money making machine
- Effective use of social to create extensive publicity for your brand
- How to promote business.
The 20 business ideas ebook comes with several business concepts that do not require you to leave your room, own expensive gadgets or machines. This book adequately provides a fundamental guide suitable for beginners and experts interested in taking a business to another level
For more information, visit – https://payhip.com/Ahyanahnm
Blockchain Applications: Solutions to Cyber Attacks in Healthcare
06/05/2022 | Staff Writer
Cyberattacks are becoming all too common as more information is being stored online. Something many patients don’t realize is that even the healthcare industry is at risk to these attacks, and very sensitive information can be compromised. If hospitals are storing such private information, why are security breaches so common?
Problems in hospital cybersecurity first start in the devices that are being used. Many providers are still using medical devices that are made by companies that are no longer in business, and are using old software that hasn’t been updated in years. This old technology leads to gaping security holes as well as increases the likelihood of being hacked. This old software also increases the chances of human error as there is more reliance on human interference.
Human error is one of the top reasons for cyber breaches, and if hospitals know this, why is it happening so often? To start, many hospitals don’t have a team that is devoted solely to cybersecurity and making sure that information is being stored securely. Many providers only bring in cybersecurity professionals when a breach occurs, but that is the extent of having an employee that is fully knowledgeable in how the software works. In fact, most providers are unaware of which security system is even in use on the medical devices they use everyday!
Cybersecurity experts have tried to offer solutions to these holes within hospital’s cyber security, but their efforts are often fruitless. The tension between doctors and cybersecurity leads to hesitance in updating security and leads to even more problems with the security of stored data. Doctors seem to worry more about the physical protection of their patients’ data, and see cybersecurity as more of an afterthought. What they might not realize however, is that leaving holes within their cybersecurity system is directly leaving patients information vulnerable to being hacked.
So what is the solution to these problems? Many hospitals are switching to installing blockchain applications and have seen great improvements in their security. Blockchain application wearable and remote monitoring devices can replace old technology with a more secure and user friendly model. All information that is recorded with these devices is stored in a patient hub containing all patient records, making obtaining information easier for providers. Providers are able to use this information to deliver personalized care to patients, and they are able to track the devices and view patients stats in real time.
Blockchain applications are also less reliant on human interference, reducing human errors significantly compared to the devices that are being used in most hospitals right now. All data that is stored within security systems powered by blockchain applications is stored much more securely than current security systems, and lessens the chances of hackers being able to access sensitive information.
Patients trust their healthcare providers to deliver personalized care while protecting their privacy, and doctors try their best to uphold this trust. With the transition to more remotely stored data, it is becoming more and more difficult for hospitals to ensure that patient data is being kept secure. To maintain this level of trust between patients and providers, it is imperative to begin using blockchain applications in daily routines in hospitals
7 Ways Successful Salespeople Prepare for Finalist Meetings
06/05/2022 | Staff Writer
Successful salespeople know that preparing for finalist meetings is serious business. With everything at stake and do-overs not an option, the choice is clear: Take care to prepare — or dare to go nowhere.
So what are these sales stars’ secrets? Start with these seven tips.
- Plan ahead for the hard(est) questions.
The last thing you need in a finalist meeting is to be stumped by a question. So rather than try to pray it away, play it awry: Simulate the hardest questions that could be asked and then battle-test your responses. In planning ahead, you’ll not only take weakness off the table, you’ll be ready with cogent responses that showcase strength.
- Look for prior ties to your company.
Find out if your prospect might have worked with your company through a former employer. You can start by checking your CRM system against their LinkedIn profile, and then if there is a past connection, asking their account manager about the relationship. If they were a satisfied client, see if they’d consider putting in a good word for you. And if they weren’t, get to the bottom of what went wrong, lest you walk into a firestorm in the finalist meeting.
- Enlist your internal champion’s involvement.
You can talk up your market presence all you want, but it’ll have a lot more weight if your internal champion agrees to tout it for you. Additionally, if they happen to have a use case or peer study, ask them to share it firsthand. Bottom line, the more you can position yourself as the director behind the camera rather than the star of the show, the better off you’ll be.
- Focus on your delivery as much as your content.
No matter how revolutionary your product or service may be, it’ll get lost inside a long, monotonous soliloquy. So work on really energizing your delivery, particularly on your key differentiators, and then practice it a few times. Personally, I like using something I’ve dubbed the PET technique, which accentuates the power of pauses, emphasis, and tone.
Also, if you’re presenting as a team, be sure to mix in new voices with different speakers. You can do this to introduce or highlight specific information, as well as wake up any attendees who may have tuned out, especially if you’ve lapsed back into a soliloquy.
The point being here is that how you deliver your messages is as important as the messages themselves.
- Agree on the agenda in advance.
Fact is, you can spend hours on crafting a powerful presentation, but it’ll be all for naught if you fail to align your agenda with your prospect’s priorities.
Now, you’re probably thinking that you’re perfectly capable of creating a meeting agenda, and moreover, that your own priorities are important, too. Even so, make sure to agree on the agenda in advance and then prepare your messages and materials accordingly.
- Arrange for some uninterrupted setup time.
More often than not, your setup time is probably co-mingled with participant arrivals, introductions, and the requisite chitchat. But the problem is that this can compromise your attention to detail, leading to hiccups (e.g., technical issues or disorganized handouts) during the meeting.
The good news is that there’s an easy fix: Simply arrange for some uninterrupted setup time with your internal champion. Even a few extra minutes on your own can go a long way toward a polished presentation.
- Take extra precautions when videoconferencing.
Chances are, some of your finalist meetings are taking place via videoconference, especially given the current pandemic. So when that’s the case, work to head any technology or connectivity issues off at the pass. For example, dial in with your phone in case your computer acts up, and temporarily disable pop-ups like scheduling updates or meeting reminders.
Also, consider the full range of potential problems in advance, including issues with lighting, sound, resolution, or your background. Heaven forbid, for instance, that your audio or video is wonky (and thereby distracting) or that you unwittingly have something embarrassing sitting out where everyone can see it.
Finally, as the legendary NCAA basketball coach John Wooden said, “Failing to prepare is preparing to fail.” So when it comes to your finalist meetings, take care to prepare — or dare to go nowhere.
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Alex Dripchak is a sales and career-readiness expert based in New York City. His professional experience includes serving as a relationship manager at Mercer, a global HR consulting leader, and a sales manager and outside producer in HR software at the tech giant Oracle. He is the author of “100 Skills of the Successful Sales Professional” (Business Expert Press, 2021) and
the co-founder of Commence, a breakthrough college-to-career skills development program.
