Posts by Staff Writer
Pepsi and NFL renew deal, league excludes rights over Super Bowl half time show
The NFL just renewed its sponsorship deal with Pepsi, but the Super Bowl halftime show was left out. The soda and snacks company has been a partner of the league for almost four decades. The renewal happened after this year’s spring meeting, which took place in Atlanta. The owners of the NFL have agreed to…
Read MoreHow Digitalization is Changing the Marketing Industry
Digitalization has changed how everyone lives their daily lives. It has affected every industry, from finance and medicine to education and marketing. Today, there are already virtual credit cards, three-dimensional imaging, and other new technologies. In the marketing industry, digitalization is also introducing new trends. This article highlights the latest trends marketers are seeing in…
Read More