Marketing

According to Garner’s CMO Spend Survey, businesses spend around 12 percent of their revenue on marketing. However, for some industries that figure can rise to as much as 18.5 percent, and developing a marketing strategy and setting a marketing plan is not a one-time job. A great marketing strategy should not only align with your…

Successful salespeople know that preparing for finalist meetings is serious business. With everything at stake and do-overs not an option, the choice is clear: Take care to prepare — or dare to go nowhere.  So what are these sales stars’ secrets? Start with these seven tips. Plan ahead for the hard(est) questions. The last thing…