A Conversation With Michael Bilokonsky On How Whitehorse Freight Remains An Industry Leader

Michael Bilokonsky is an experienced business owner and entrepreneur. While his professional career initially began in the education sector, Michael came to the realization that his skills and talents were better served in the business landscape.

As the CEO and President of Whitehorse Freight, Michael and his team work diligently to establish long-lasting relationships with shippers and suppliers. The company was built on grit and determination, with a mission to provide 2/7 top-quality service.  As an industry leader in transportation and logistics, Michael values innovation, and is always two steps ahead of his competitors. 

Why did you decide to create your own business?

My initial career prospects started in the education sector. I graduated from West Virginia University where I earned a degree in Physical Education. I had always planned on becoming a high school teacher and a football coach. However, following graduation, I had a hard time locating a position in my area. I accepted an opportunity with a mega logistics company and that’s where my career really began. I spent over five years learning the ins and outs of the transportation business until I finally made the decision to establish Whitehorse Freight in 2015. Since then, we have experienced extensive success and remain industry leaders. 

What do you love most about the industry you are in?

My job is very customer focused, which I enjoy. As the CEO I oversee all executive decisions and manage day to day operations. Our end goal is to provide efficient, no nonsense solutions for both shippers and carriers. Every business has a unique set of challenges to navigate, so I like that I am able to help other businesses be successful.   

How do you motivate others?

As a business professional, I understand that my employees are the driving force behind my business. I work diligently to provide them with professional opportunities so that they can be successful. I want everyone of my employees to enjoy coming to work and know that their opinions matter.

How has your company grown from its early days to now?

When I first started out in this business, I felt inexperienced. However, I know now that it is a normal part of the pressures that come with navigating the business landscape. We offered a handful of services but nothing compared to what we have now. We have an extensive carrier network and offer both local and national shipment options. With a wide range of freight solutions including, dry freight, flatbeds, refrigerated freight, and specialty freight, we have whatever our customers are looking for. 

What trends in your industry excite you?

I am excited by an increased focus on sustainability. Many larger businesses are taking the necessary steps to limit their ecological footprint, whether it be through automation or environmentally friendly products. 

How do you maintain a solid work life balance?

I am really big on physical activity and I make an effort to be active or go to the gym three to four times per week. I think that taking some time for yourself is what enhances productivity. Also anyone that knows me, knows that I am a huge motorcycle fan. I own a Harley and I take a ride whenever I find the chance. It’s important to remember to enjoy life and to have fun. I try not to take myself too seriously. 

What traits do you possess that makes a successful leader?

Whitehorse Freight was built on the principles of honesty, integrity, dedication, and adaptability. I like to think that I adhere to these values in both my professional and personal life. I believe in open-communication and I am an excellent listener. I want employees to feel as though they can approach me and I value the thoughts and opinions of every one of my team members.

Where do you see you and your company in 5 years?

I think our commitment to providing cutting-edge solutions is what will push us forward. We value innovation and are always looking for the newest technologies to push our customer experiences to the next level. I chose the freight business because of the relationships I am able to build with clients. I think we will continue to expand our services as well as the regions of the United States that we serve. Given the tremendous amount of success we have experienced thus far, I am looking forward to seeing what we can accomplish in another five years.