Key Moves You Can Make To Improve Your Marketing Strategy Today

06/05/2022 |  Staff Writer

According to Garner’s CMO Spend Survey, businesses spend around 12 percent of their revenue on marketing. However, for some industries that figure can rise to as much as 18.5 percent, and developing a marketing strategy and setting a marketing plan is not a one-time job. A great marketing strategy should not only align with your

A Conversation With Michael Bilokonsky On How Whitehorse Freight Remains An Industry Leader

06/05/2022 |  Staff Writer

Michael Bilokonsky is an experienced business owner and entrepreneur. While his professional career initially began in the education sector, Michael came to the realization that his skills and talents were better served in the business landscape. As the CEO and President of Whitehorse Freight, Michael and his team work diligently to establish long-lasting relationships with

How to Develop an Effective Digital Marketing Strategy?

06/05/2022 |  Staff Writer

Digital marketing is crucial for the development of all kinds of businesses. This involves planning for the improvement of brand awareness and to reach potential customers. From website building to market your company on social media, there are many things that you need to consider in order to improve the online presence of your company.

Blockchain Applications: Solutions to Cyber Attacks in Healthcare

06/05/2022 |  Staff Writer

Cyberattacks are becoming all too common as more information is being stored online. Something many patients don’t realize is that even the healthcare industry is at risk to these attacks, and very sensitive information can be compromised. If hospitals are storing such private information, why are security breaches so common? Problems in hospital cybersecurity first

7 Ways Successful Salespeople Prepare for Finalist Meetings

06/05/2022 |  Staff Writer

Successful salespeople know that preparing for finalist meetings is serious business. With everything at stake and do-overs not an option, the choice is clear: Take care to prepare — or dare to go nowhere.  So what are these sales stars’ secrets? Start with these seven tips. Plan ahead for the hard(est) questions. The last thing

How Digitalization is Changing the Marketing Industry

06/04/2022 |  Staff Writer

Digitalization has changed how everyone lives their daily lives. It has affected every industry, from finance and medicine to education and marketing. Today, there are already virtual credit cards, three-dimensional imaging, and other new technologies.  In the marketing industry, digitalization is also introducing new trends. This article highlights the latest trends marketers are seeing in